![]() ![]() Helmuth said that in addition to psychological studies done on problem-solving, many ordinary problems offer similar solutions. “Research from the University of Amsterdam and the University of Bologna in Italy has demonstrated that sleeping on a problem or stepping away from it and then immersing yourself in an alternate activity can help you unconsciously cultivate creative solutions.” “Once you have immersed yourself in a problem, the best way to come up with a creative solution is to stop consciously thinking about it,” she said. The exact amount may vary based on the problem that has presented itself, but it stands to reason that many people who are considered to be creative geniuses are experts in their field. “Research has suggested that you can tip the scales toward a looser style of understanding by describing objects or issues in unusual ways.” Research and IncubateĪccording to Helmuth, finding novel solutions always requires a bit of research to be done in advance. “Parts of your left hemisphere, however, might describe a cat as a small, carnivorous mammal with soft fur, a short snout, and retractile claws-something very different from an elephant. “Both hemispheres are working all the time, but parts of your right hemisphere might loosely define a cat as a mammal, making it easy to see how a cat relates to, say, an elephant,” Helmuth said. Thus, looking at a problem from a different perspective can help solve it. Researchers believe there are areas in the right hemisphere of the brain that interpret information “more loosely” than the left, leaving that information open to other related concepts. When someone has an “Aha!” moment, Helmuth said, fMRI and EEG readings of their brain activity show spikes in the anterior superior temporal gyrus of the right hemisphere. Exploreīeing told to “think outside the box” may be a cliché phrase, but it has its place in problem-solving. So how do you get to your own “Eureka!”? In Wondrium’s new course Understanding Your Inner Genius-produced in partnership with Scientific American- Laura Helmuth, Scientific American Editor-in-Chief, offers proven tips. No matter which problem you’re trying to solve, and regardless of which approach you use, you’re going to need the proverbial light bulb to switch on in your head. Electroencephalography (EEG) studies have even been done that prove that these different techniques result in significantly different patterns in brain activity. Some people rely on moments of insight, while others approach the problem from an analytical perspective. When looking for a solution, there are two major ways to approach a problem.
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